Please join us for learning, networking and refreshments at this year's first session in the Analog Method Marketing Technology Seminar Series - a social, interactive event for marketing professionals.

In this session, Glenn Zimmerman, Emmy award-winning CEO of Mad Bear Productions, will share his insights and experience on using video narrative to make strong emotional connections with customers. Glenn will discuss:

• Current trends in online video including augmented reality and 3D
• How to find a compelling story (i.e. questions to ask, how to begin and end)
• Ways to produce a story that is visually engaging and dynamic
• Making the first 15 seconds count and beyond
• Online video applications and how each contributes to production value

About Glenn

Glenn Zimmerman directs the storytelling at Mad Bear Productions, a unique video marketing company that he co-founded to help businesses find, develop and share their stories through the use of online video.

He has launched new products, spearheaded the tone of fundraising campaigns and helped dozens of companies and non-profits bring their stories to life online.

For more than 14 years, he honed his storytelling craft as a television news reporter and anchor. Whether it was at NBC's flagship station in New York (WNBC-TV) or the number one station in Detroit (WXYZ-TV); Glenn brought a sense of creativity, intelligence and excitement to every story. In his broadcasting career, he has interviewed presidents, models, athletes, actors, musicians, and everyone in between. As a reporter, he has been honored with an Emmy as well as numerous other awards for his storytelling.

Glenn has a BA from Boston University in International Relations and an MS from Syracuse University in Mass Communications.

Venue Sponsor: